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Beyond The Business - Increase Real Visitors to Website
Monday, 24 January 2022
Social Media Trends for 2022 and Beyond

Learn More: Social Media Trends Marketers Should Know About in 2022


Instagram is one of the most prominent e-commerce social media. In fact, according to Facebook statistics, 70% of consumers go to Instagram to find the product they are looking for. Also, according to business.instagram.com, approximately 90% of Instagram users follow at least one business page. 




Yet Facebook remains a leading option for leading social businesses. According to about, in 2020 Facebook added virtual stores to its range of shopping tools, including Facebook Marketplace and the ads could be bought. Facebook stores allow users to create a single online store where they can purchase the product both through Facebook and Instagram. Other social networks are expected to enter the field in the future. For example, at the end of 2019, TikTok began testing product links.

As the social business space expands, so do the media platforms, which seek to adapt features that make shopping easier and more enjoyable for users. For example, Instagram now has an Instagram Checkout option that allows users to purchase from that platform without having to visit a third-party site. Social media is also likely to introduce features for easier dialogue marketing. For example, according to HubSpot data , with the help of Facebook Messenger, more than 2 billion messages per month can be exchanged between the consumer and the seller. Facebook stores allow consumers to contact businesses instantly via instant messaging, WhatsApp, or Instagram, and to shop directly through these chats.
With all that said, there are still no restrictions on launching new social networks every year. Clubhouse, for example, is a voice chat-based social network that was launched in 2020, exactly at the height of the Corona epidemic, and gained widespread user attention. Despite the success of some new platforms such as Clubhouse, it is still expected in the years Future The 5 social networks mentioned above will continue to dominate the market.

Extension Pay more attention to shorter contents

Yes, people spend more time on social media; But they spend less time interacting with individual posts. Muckrake studies show that the average person paying attention to posts and content is 8 seconds on average, down from 12 seconds 20 years ago.

According to influencer marketing hub, People who access social media content through their computers are more likely to spend time on each content than users on mobile devices. For example, people who access Facebook from their computer average 2.5 Seconds for a piece of content, while those who accessed Facebook through their phones spent 1.7 seconds on the same content. Transient like Stories, they are adapting to this situation.
In late 2020, Twitter introduced the Fleets feature; Similar feature to Snapchat and Instagram Stories. Fleets allows users to send messages and short videos that disappear after 24 hours. Although Fleets has only been around for a few months; But initial feedback from business2community shows that it has increased user engagement. The search for the new Stories features on LinkedIn is also increasing. Read this article

More Augmented Reality
The Augmented Reality market is still in its infancy; But it is expected to accelerate in the coming years. In fact, Forrester predicts that by the end of 2021, approximately 48% of consumers will use some form of AR. AR (augmented reality) and VR (virtual reality) are expected to become mainstream social media as cellular networks become stronger and faster.
 Exchange predicts that the AR market will generate $ 70 billion to $ 75 billion in annual revenue by 2023. Of course, social networks have entered this trend earlier. In fact, with a little care you will notice that are Included in Instagram filters since 2017. In 2019, Instagram even increased AR , allowing users to create their own filters. Usage statistics show that filters can quadruple video interaction times. According to data published by Rubi marketing , user interaction with filters is approximately 75 seconds; This has led many brands to create their own filters to increase interaction with their users.

Social media platforms and businesses will surely find other ways to use AR on their platforms, and the number of AR -enabled applications will increase in the coming years. Many of them will probably be dedicated to discovering and actually testing new products. The popular Pokemon Go game, which has been downloaded more than a billion times, is probably just getting started. Facebook is also set to launch its glasses this year; Aimed at allowing people to easily record their memories without having to use their phone.

Facebook is still at the top

According to Statista, Facebook is still the most widely used social media platform in the world, followed by YouTube. Instagram and TikTok are the fifth and seventh most popular platforms in the world. So, it must be said that despite some negative press coverage, Facebook traffic growth is not slowing down.

Increasing use of user-generated content

By early 2022, we will see businesses increasingly incorporating User Generated Content or UGC " User Generated Content " into their social media marketing strategies.

According to m2onhold, brands that use UGC have a 20% increase in returning visitors and a 90% increase in consumer time on their websites. There are several UGC benefits for businesses; Among other things, it is cheaper than traditional advertising, more relevant, and can help brands appear more credible and more socially aware.

Originality is very important for consumers. According to stickle data, almost 90% of consumers believe that authenticity plays a role in their purchasing decisions; That's up from 86 percent in 2017. According to stickle, consumers believe that UGC is 2.4 times more credible than the traditional brand. About 92 percent of consumers also report that they trust the UGC more than any other marketing content.

UGC is thriving on Facebook and Instagram and may include other social media platforms in the near future. Due to the use of Facebook and Instagram by UGC, approximately 78% of marketing companies consider these two social networks as effective marketing tools.

Effective micro-marketing
For the past year or two, many users have been attracted to traditional, influential marketing that has dominated social media for a significant amount of time; But for now, small influencers are helping businesses grow so much that you need to incorporate your brand marketing into your 2022 strategy.
Small influencers are different from large influencers who have more followers. The main feature of such social media influencers is the high level of interaction with their users. Most small influencers have special followers, which makes them much more attractive to work with in the right jobs. We anticipate that these small influencers will receive more and more attention in the near future; Because agencies trust them in relation to popular brands and customers and drive their growth, while this number in 2019 was only 12%. Young people are significantly more likely to shop on social media; Approximately 37% of 15- to 22-year-old shoppers used the "Buy social traffic" button on social media and purchased 30 products or products from social media stories.



Artificial intelligence

We all see that social media marketing is growing rapidly. Artificial intelligence allows users to optimize their marketing and get the results they want. Also, with the help of artificial intelligence, it is very easy to obtain accurate analysis of search patterns and customer behavior. In addition, artificial intelligence can make connections between datasets that seem very complex or time consuming to humans. Artificial intelligence currently operates in areas such as:

  • Customizable email marketing.
  • Keyword research.
  • Content optimization and user engagement.
  • E-commerce transactions.
  • Product recommendations.

Various AI-enabled tools can provide useful insights into your brand's content, profiles and audiences, and boost brands on social media. Equipped with artificial intelligence, social media can help businesses measure and improve brand equity and better understand the target audience by identifying consumer behavior. Artificial intelligence also helps businesses determine what content to submit to maximize impact. AI-enabled social media tools can scan your content and then advise you on what to post when and where.

Agile Marketing On Social Media

Agile marketing is a tactical marketing that uses data and analysis to support solutions to problems and opportunities using tests, evaluation of results, and rapid change. The advantage of this tactic is that it can execute multiple campaign ideas from time to time. Agile marketing also offers many benefits to businesses by integrating content marketing and social media sharing. It would not be an exaggeration to say that agile marketing is the most appealing phrase in digital marketing terms.
Some elements used in agile marketing:

  • Reviews.
  • Questionnaires.
  • Games.
  • Tests.
  • Interactive movies.
  • polls.
  • Competitions.

Audio and video search

Search engines are planning to better search audio and video and expand their capabilities by 2022. In the near future, users will be able to receive product information just by uploading an image. Voice search will also make a big difference in social media marketing. Just as search engines receive signals from social media, if your content is displayed in audio or video search, it will be just as useful to you as other search engine marketing techniques.

As a brand owner, you need to make sure that your content is suitable for voice search so that search engines can receive simple signals from your content and deliver the right results to your potential customers. Voice search is becoming more and more popular. As a result, marketers need to optimize the content of their product pages to attract a large number of users who are very interested in voice search.

Among the audio and video features discussed in the future in the digital world are the following:

  • Full voice control on social networks such as Instagram and FacebookIn fact, with voice search, we will be able to do everything from listening to text messages and responding to text messages over audio or video.
  • Another useful element of voice search in the future is its use in advertisingBrands, bloggers and influencers can create an audio advertising campaign or add their own voice to support a campaign.
  • Another exciting feature of Voice Assistant in the future may be the connection of all your innovative technologies to each other using voiceThat means you can access your social media accounts via voice search on smart devices like Apple Watch or via headphones.

Data protection and security

A new beginning awaits humanity, because data protection has become an important issue for any job. With the advent of the GDPR or "Public Data Protection Regulations" into the business world, data collection challenges can affect your organization. The protection of personal data will be very important in 2022. It should also be noted that Google has announced that it will eliminate tracking cookies altogether by the end of 2023.

Increasing Social Sales
Almost everyone uses social media everywhere. This is a turning point for businesses. No wonder why most successful resellers rely on these platforms for their strategies. By using social media in your business, you can say goodbye to cold, fruitless random calls and failed cookie processes.

It also allows you to use different social insights and online intelligence so that you can know the general interests and tastes of your audience before you even interact with them. In addition, you can create two-way communication between sales representatives and consumers through social media.

According to some studies, many businesses use social sales to develop milestones, accounting research, and prepare themselves for customer contact. In addition, as modern shoppers are now more aware than ever, the traditional sales pitch is being phased out. This is not just about sales today; It is also very important to build a relationship.

To get started, you need to use your sales tools along with the features of social media management software. This will allow you to tailor your sales flow to your social media efforts. It will also be much easier to collect data about potential customers as well as use them when needed.


Reddit separation system

Ten years ago, the Craigslist classified site was basically broken down into dozens of separate vertical sections. There are dozens of other large companies with this system, the most important of which are Airbnb, TargetedWebTraffic and Zillow. Discord, a social media platform now valued at $3.5 billion, created Reddit 's first major piece, " Slack for Gaming." By expanding on it, it expanded its system. In this way, it added a standard esports voice chat tool that gamers needed to its network, and thus its brand resonated with that particular community.

that the popularity of this social network is decreasing day by day; But on the other hand, due to the popularity of the "photo" content format among users, the use of Instagram, especially in the field of business in the USA, is increasing rapidly.


Social media usage is expected to remain on the rise for the next 2 to 3 years. Also, social media giants such as Facebook, Instagram and Snap Chat will not go anywhere despite the growing competition. New features such as short videos and AR give users the reassurance that they are going to Connect to these social media platforms for a longer period of time. In addition, it is expected

Posted by biznewideas@gmail.com at 6:16 PM EST
Updated: Monday, 24 January 2022 6:22 PM EST
The Difference Between Increasing Sales On Social Networks
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Aside from government jobs where monthly and direct revenue is credited to their accounts, most businesses need to sell the product or service (such as an appliance repair) that they offer.

I will explain with a better exampleSuppose you run a business or work in it, in order for customers to find you and be able to enter the sales phase and reach the desired revenue, you must introduce yourself through advertising and consumers. Ask them to choose you and become your buyer.

Now in this article we are going to introduce you to the ways in which you can promote yourself and ultimately increase sales with real website visitors. At the end of this article, you will find the best way to increase sales for the business in which you are engaged, with the information you have obtained from various media advertisements.


What is the relationship between advertising and sales?

Sales and advertising are both subsets of marketing, which includes providing the necessary conditions to deliver the product to the consumerMany small businesses first implement advertising to support sales operations.

Advertising is to inform consumers and customers about the company's products and servicesSmall companies may use more advertising or ignore the ads and go straight to sales, which largely depends on the nature of the business.

Given the above description, we want to introduce all possible methods of advertising in various traditional media and the Internet.

Advertising through traditional media

To put it simply, traditional media is the media we remember and live with from birthLike television, radio, newspapers and magazines and the likeOf course, some put them in categories such as visual, auditory and written, which again means what we mean.

Traditional media usually affect a lot of people and are often free, which is why it is simple and inexpensive for young and oldOf course, it remains to be seen what share each of these media outlets has contributed to the increase in business sales, and whether this share will continue.


Television creates and broadcasts various programs for entertainment and education of the peopleBecause of the charm of the image, the sound, the movement and everything that is felt in it, television has become an influential member of various familiesOf course, this level of influence has fluctuated in different years, but it has not diminished its importance.

Television earns its income from advertising various businesses in order to have some kind of hand in its own pocket and to reduce its dependence on the government budget as much as possible.

The actual impact of a TV commercial depends on the type of product being advertisedSome product categories are naturally more interesting and engaging than other products.

More important than that is the creativity of the message itselfPeople who specialize in TV commercials should produce ads that are seen among the crowded TV commercials and attract attention and also have a unique role in increasing sales.


Some of the benefits of TV commercials are:

High impactDue to the multi-sensory appeal that television has, it can open the hand of the creator of advertisements to perform art and attract the audienceIn fact, this shows the high potential of this mediumCreative directors can use dialogue, sound, movement, scenery, lighting, etc. to deliver compelling messages and stories.

High audienceThe possibility of reaching the local, regional or country target community that remote and less privileged areas consider a media blessing.

Direct salesYou can also use direct sales advertising by providing the communication route and contact number in the ad, product and service directly to the consumer.

Variety of TV channelsImagine that a commercial about sports goods is going to be broadcast on TVIn this case, you do not have to pay for advertising on all TV channels, which have more than 20 channelsYou can only pay for advertising on channels such as Channel 3 and Sports and show the ad to sports-loving audiences.

Disadvantages of TV commercials are:

High cost of TV commercialsThe main drawback of TV is its high costThe cost of producing and broadcasting TV commercials for many small businesses is beyond their budgetThe cost of producing and broadcasting advertisements on television is from several tens of millions to several billion tomans.

Also, the cost of showing advertisements on TV varies according to each month and each season, and a certain amount is added to the initial figureEspecially in the months when there are special occasions such as February and March when people are preparing to buy the New Year, this tariff increase is more than other months.

Ad TransientThe timing of a TV commercial usually varies from 15 to 60 seconds, and this message is fleeting regardless of the length of the adOf course, ads that are in the form of a report on the process of manufacturing and production of the product need about 120 seconds.

In general, you should achieve an effective and convincing relationship with the audience in a short period of time.

The crowdedness and large number of ads and the short airtime of each make the ad cannot create the necessary awareness in the audienceTherefore, a lot of repetition should be considered for advertising, which also leads to increased costsIn contrast, the print media is static, and their message is enduring.


In TV commercials, audio and video are displayed, but in radio, the sound must have an effect that the listener can imagine the product.

Deputy Press Secretary of the Ministry of Culture and Islamic Guidance, spoke at the opening ceremony of the Third National Conference on "Communication, Marketing and Branding" about the importance of radio in advertising and presented statistics showing that 75% of consumers hear radio advertising. They imagine themselves.

Radio advertising may not be as controversial as it should be, but it very delicately introduces, promotes, and sells products in the listener's mind.

Before devoting your budget to radio, you should carefully consider its pros and cons.

The benefits of radio advertising are:

Reasonable price: To impress the radio audience, they usually buy a package that runs for at least a monthThese packages are less expensive than TVs and are affordable for ordering companies.

Wide access and targeting of the audience: It are possible to plan at what hours of the day and night the advertisement will be broadcast so that the intended listeners will hear the advertisementLikewise, radio is the best medium for companies that are looking for a wide audience and a diverse statistical community and can reach a large audience.

Before paying, you can refer to a statistic that reports the average listener per hour based on audience classificationThis data allows you to choose the right market for your message.

Intangible advertising: Radio advertising has a lot of flexibilityIt is not necessary that the voice be heard before the start of the advertisement and the listener notices that the messages are advertisedIt can be advertised in a way that imperceptibly impresses the listener.

It's the sound that stays: The format and genre of the music greatly influences the different people who listen to the radio channelsThe sound is so effective that when the TV commercial is properly made, the song and its dialogues are repeated in the audience's mind and become a signature for that brand.

Disadvantages of radio advertising are:

Lack of attention: One of the main drawbacks of radio advertising is that it is listened to by people who are often engaged in other activities such as driving or houseworkSo, as much as a person may not pay attention to the ads in other media, the same is true for radio ads.

Changing the radio station: The radio may also be on the conveyor, and as the car moves, its radio station may change so that the recipient will not be able to hear your ad.


Lack of visual appeal: While television has a multi-sensory appeal, radio can only impress the audience through soundThere is no image that can be used to play with the audience and entertain them visuallyCopywriters need to show a lot of talent and creativity in order to gradually understand the message of the ad to the listener and attract him.

Print media

Print media such as newspapers, magazines, tracts, catalogs, deadlines or notebooks, books, tickets and bus or train timetables, special publications about special programs for schools, universities, local authorities, companies or governments, and .... are.

Local manufacturers, professionals, retailers and retailers are increasingly using this medium to promote their productsThese media sets are relatively cheaperSome of these tools, such as maturity, have a long life and are used by many people.

Of course, newspapers and magazines have a long history of advertising and were unique in the years before television.

Newspapers are a popular medium for contacting and informing a large audience and customersNewspapers may be printed in the morning or eveningThey may be in Azeri, Arabic, Persian or other common languages ​​of the regionMay be daily or weeklyThey may be local, regional, or national, or they may have a regular or special edition.

The advertising company must pay attention to the circulation, language, region to be informed, price, credibility and print quality while choosing a suitable newspaperThe advertising company can also use multi-page advertisements.

The magazine is published for the purpose of entertaining customers, rather than for informationOf course, different magazines can be used according to the target audience, which are classified based on age, gender, profession, industry, entertainment, etc.

In general, based on the characteristics of current and potential customers, appropriate types of print media should be used to spread the advertising message.

Benefits of print media advertising:

  • The newspaper is good for mass communication and thousands of people can be addressed at the same time.
  • The necessary changes can be easily and cheaply applied in advertisements and published regularly.
  • Advertisers can take advantage of newspaper credibility.
  • It is generally suitable for advertising a variety of products.
  • By providing sufficient information, it reduces the duties of sellers and agencies.
  • The print media is more flexible and can be well-tailored to the target audienceSo that the advertising company can choose in what schedule, in what language, in what region and with what color combination to print and publish the ad.
  • A simple and inexpensive medium for the advertising company to reach readers and consumers.

Disadvantages of print media 

  • Newspapers have a shorter lifespan than magazines, which means they do not have a long-term effect.
  • The promotional message may not be read and may be ignored.
  • The quality of the paper and print may reduce the value of the advertisements published in it.
  • The print media(Buy social Traffic) is known as a common advertising tool and is not as impressive as television.
  • When the audience is limited, it is expensive and not cost effective to use.
  • Illiterate customers cannot read it.
  • Usually, customers have to buy itIf free TV and radio are available to the public.

Environmental advertising

Environmental advertising is known as outdoor advertising and outside of home media, such as billboards, posters, wall advertising, transit advertising (such as bus, train, subway and taxi advertising) as well as airport advertising, cinema advertising, the environment Sports (such as football ads), shops and ...

Environmental ads can be designed and published as a still image or digitally.

Environmental advertising causes a close relationship in the audience's living environment and with positive interaction can be very effective in branding.

Benefits of environmental advertising:

  • One of the biggest benefits of environmental advertising is that consumers are out and about for recreational or business activities outside the home, giving them the opportunity to look at advertising in the environmentEspecially if they are marketing and see ads with attractive discounts, it will cause an instant reaction and increase sales.
  • Embedded in places that are closer to the target audience of the ad and many consumers come and go from there daily.
  • According to statistics, about 70% of our waking hours are spent outside the homePeople are moving and there is an opportunity for advertising to get in their way.
  • Environmental advertising in exhibitions is very effective in strengthening B2B strategy .
  • For guerrilla marketing, environmental advertising comes first.
  • Environmental advertising acts as a complement to other advertising media such as television, radio, etc. Increases sales.

Disadvantages of environmental advertising:

  • Some environmental advertising is very expensive.
  • Because they are exposed to the sun, wind and rain, they may be damaged and damaged.
  • Its contents may not be readable or viewableBecause some of them are at distances that are not visible to the visually impaired.
  • According to research, environmental advertising has less than 5 seconds to attract the audience.


Internet advertising

The Internet is growing rapidly and is attracting new audiences faster than other mediaDue to the lifestyle of the new century and the richness of the Internet in the lives of the general public, various businesses have advertised and introduced themselves through this pervasive medium.

Internet advertising, because it can have the advantages of traditional media as a whole, such as sound, image, motion, cheapness, availability, etc., quickly outperforms its competitors. It has a large share of the advertising industry. Is.

There are different types of advertisements on the Internet, each of which we will introduce in the following.


Google ads

You know Google, which is our search engine for all unanswered questions and ninety minute solutionsBut Google, which not only answers our questions, but also rolls up its sleeves for the growth of businesses and comes to the middle of the advertising field and tries to sell more businesses.

Google uses two general methods for advertising businesses, and we will introduce these two methods to you.

The first method is the Google organic Search website visitors Network. The Google search network includes the Google search Google Maps, Google Play, and any subset of Google where a phrase can be searchedCan you see the Google ads marked with an A?

Posted by biznewideas@gmail.com at 3:27 PM EST
Updated: Monday, 24 January 2022 4:57 PM EST
Pigeon algorithm and local trade in search results

Corporate and store sites that offer services and product sales as an online business interact with potential audiences and customers on a daily basis. When it comes to online services, local search has the potential to make you available to new customers and facilitate sustainable development and improvement. With the introduction of a popular algorithm called the Pigeon, Google has taken big steps to change the search position of users and to change the way they respond based on spatial factors. In this article, we will introduce you to the mechanism of the pigeon algorithm and develop your online business. It is better to get acquainted with Google algorithms first.



Local search refers to data that is formed based on the geographical location of users. When looking for goods and services, Google collects and presents results based on where you are. For example, by searching for the phrase "mobile shopping", you will be given a list of mobile phone sales sites that are near you. With this account, whatever you are looking for, your destination is nearby.

The pigeon algorithm revolutionized local search

On July 24, 2014, Google introduced a new algorithm for local search in the US region called Google RankBrain. This algorithm brought a huge change in search results. Similarly, December 2014 saw its release in the UK, Europe and Australia, which has now taken over the lead space. Pigeon came to provide more useful, relevant and accurate local search results to Google searchers and to minimize the distance between the customer and the product he needs.

The Pigeon algorithm is known as the largest local search update that improves distance and location ranking parameters and connects search results to the online map in a more coherent way. But what you really need to know is that Pigeon Algorithm shows how to present information with a high variety of data in the SERP. In fact, you are no longer faced with a few snippets full of titles and meta descriptions, but the pigeon will arrange the search results for you.

In the image below, we have searched for the word "dentistry":

As you can see, the main focus of the results is on the map and the access path formed. By searching "Dentistry" you can access the nearest nearby clinics on the map, which includes your current location and destination.

The pigeon algorithm improved distance and location-based indicators by reducing the search radius, leading to more relevant results in the region. Although Google has tried to better understand small urban areas, it faces a challenge in which people may be able to articulate their needs in general.

But the most important thing is the device and the point you are searching with Google. Sitting at home looking for groceries to buy groceries is very different from when you are on the street trying to find a place with your mobile phone. In fact, relying on a factor called proximity, your search will yield different results, because the location of the mobile is constantly changing. 

The pigeon algorithm has made it more competitive in the face of rankings. Likewise, your business may fluctuate in search results for different terms and also have an impact on targeted website traffic. In these circumstances, relying on keyword strategy alone does not give you a chance for a powerful presence and is not enough at all. Commercial and store sites need to do things that are crucial to pay attention to.

Before talking about how to optimize for Pigeon Algorithm, you should also provide good conditions on the website to be worthwhile in Google's local business data section. Your site should be as fast, user-friendly, mobile-friendly as possible and contain useful and relevant content and information, as it will have the biggest impact on your ranking.

Ranking factors in the pigeon algorithm

Although there are some steps you can take to help rank your site, you need to get more signals about your local business, as follows:

  • Proximity of the user's IP address to the physical address of a business
  • Proximity of commercial address to the city center
  • Insert complete business information on the site
  • Match the name, address, phone number with local information listed on the site and Google Maps and other directories
  • Internal quality SEO of the site
  • User interaction and their opinions about the service
  • Social network signal

Internal site optimization for local commerce

Site content

Content is very important, especially when it comes to pigeons. Your site needs unique, local quality content that should be valuable to your visitors. Become a credible resource in your area by producing relevant and high quality content.


Pigeon Algorithm values ​​sites that use relevant keywords for their local business. Depending on the needs of the area or the most searched users, you can look for opportunities to produce relevant content. AdWords Keyword Planner helps you get pure ideas based on "more local searches and less competition". Conceptual phrases and long tails can play an effective role in choosing the right keyword.

Main Page

It is important that your site's home page has useful content for users. Information about you, where you are and what services you provide is invaluable. In this tab, you should show your business showcase in the best possible way.

Titles and links

By pointing to the city and region in which you operate, in the address of some pages, H titles, local captions or custom landings, you can help Google to find better and closer to the needs of users in search results.

Site architecture

Make sure every page on the site can be crawled and optimized. Link building is an important member of this section, because it transfers the user to business pages and plays an important role in transferring value throughout the site. In fact, with the availability of links that we want searchers to reach, we design a safe and fast route for them.

External site optimization for local commerce

Local packages

In the search results, there is a section called Local Pack, which displays the most significant results by access and location on the map. By strengthening the target keyword and completing business information as well as registering business position on Google Maps, you can be ready for this part.


Optimize your business social profiles to reflect your local position. It is no longer enough to show the name of the city or region. For example, if the Jacket Coffee Shop that provides online service is in District 12, the Coffee Shop office is located in District 9. This data is very important, especially in mobile phones.

Store site with several local branches

If you have more than one business address, you will need a landing page for each location, which should be optimized individually and locally. You can link to blog content that is thematically related to landing pages.

Google Map

Find all the URLs related to your business to make sure they are all the same and optimized in NAP format. Insert Google Maps on our Contact Us page. We have taught you how to insert a location on Google Maps.

Feedback and interaction

Ask your customers and users to share their opinions honestly with you. With comments and feedback on your product or post, as well as your business introduction page, you can help keep the site trustworthy so that Google can use it for a variety of ranking indicators.

Structured and schematic data for local commerce

Configure local business and business information with schema codes and rich data on the site. Proper structure is the best way to appear in search results and be more accessible to search engines.


Local link building

Pigeon algorithm relies on local links as a ranking factor. Therefore, by creating a stable relationship on other sites in the field of activity and producing quality content, create meaningful links and help others to know you better. You can also use AHREFS or a similar tool to check your competitors to see if there is a valuable site for external links.

The last word

Like other Google algorithms (Panda, Penguin, and Hummingbird), Pigeon Algorithm has emerged to improve user experience in local search results. However, if your pages are not optimized properly, it will negatively affect your business. It is better to produce unique content for your site and be active among other businesses related to your business. In this algorithm, business data and interaction with the audience are very important.

Posted by biznewideas@gmail.com at 3:21 PM EST

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