Buying social traffic has been the most popular method for marketers since the beginning of time. In recent years, however, more and more people are using a new method: social media marketing. Social media has created a new buzz throughout the online world and has helped consumers find quality information in a quick and effective manner. One of the keyways that social media marketing can help you get more traffic is through influencer marketing. Here, we have an in-depth look on how to buy high quality website traffic with social media influencer marketing.
What is social media influencer marketing?
Social media influencer marketing is the process of using influencers to endorse your products or services. Social media influencer marketing has been around for a while, but it is the current trend. As the word spreads through social media, more and more people are looking to use social media influencers in their marketing campaigns. How does it work? Usually, an influencer will get a free product in exchange for posting about it on their personal social media page.
The three types of influencers
Influencer marketing is a method for buying high quality website traffic. Here, we have an in-depth look on how to buy high quality website traffic with social media influencer marketing.
The three types of influencers are:
1. A person who has a large following and is able to reach all the people you want your brand to target
2. A person who has a smaller following but has influence in one specific niche
3. An individual who has no followers or influence at all but is willing to promote your product or service for a fee
How to find those influencers
It may seem like finding a social media influencer is difficult, but the process is actually quite simple.
First, you need to find a niche that is related to your business. It can be anything from a product you sell to an issue that you are trying to solve. Once you have chosen your niche, you will have to find influencers within it. You can do this by searching for relevant hashtags related to your niche on Instagram or Twitter and start monitoring them in order to see which ones are successful and popular. From there, contact those people and ask them about their experience with advertising on social media. Some of them may want a steady flow of content while others may not agree to anything involving monetary compensation other than the exposure, they receive from being featured on your blog post or website.
How do I get started with this process?
To get started, you'll need to build a list of influencers who might be interested in working with your brand. You can find influencer lists at many places online, including Hubspot and Growth Hacker Marketing. Once you have a list of influencers, you'll want to find the ones that are relevant for your industry or product. You can do this by looking for SEO-friendly influencers with high social authority and low social spam scores.
The next step is reaching out to the influencers on your list and asking if they're willing to work with your brand. One way to do so is through emailing them or contacting them on LinkedIn and asking if they'd like to talk about it. Another way is through social media outreach, which means posting on their Facebook page or Twitter account with an offer for content exchange or collaboration.
Once you've established contact with an influencer, it's time to start building the relationship. Remember that relationships take time and should be built slowly over time so that you don't scare them away from the idea of working with you. To make sure that everything is going well, give them helpful advice on what they should do next, so they know how to get started working together.
When the process has been completed, not only will you have more traffic coming into your website but also more qualified leads as well!
Selecting the right influencers for your brand
There are several factors that should be considered when choosing the right social media influencer. The first and most important factor is reach. Reach is the number of followers and friends a particular influencer has on social media platforms like Facebook, Instagram, Twitter or Pinterest. It’s important to find an influencer with high reach because they will have more people to promote your brand. You also want to find an influencer who has a large, active audience on their social media platform in order to maximize your return on investment (ROI). Otherwise, your campaign may not be as effective.
You should also consider the engagement rate, which is the number of likes or shares an influencer's posts receive, compared with the number of views. Influencers with a high engagement rate tend to have more success than those with low rates. Lastly, you should look for the best fit for your brand and budget by finding an influencer whose audience aligns well with your business goals and values.
Writing a brief for your campaign
We have an in-depth look on how to be targeted website traffic with social media influencer marketing.
First, you should write a brief for your campaign. The best way to make sure that your campaign succeeds is by knowing what your target audience wants and needs. Your brief will help you decide what kind of content and services you want to offer. This will also show the influencers that are already interested in working with you.
Next, reach out to the influencers that seem like they would be a good fit for your brand. It's important to work with someone who has the desired audience and has a large following on social media. To pitch the idea, send them an email or write them a persuasive message. Make sure that they really understand what it is that you offer and how they can benefit from it too! Once they accept, ask them to share some links of their own blog posts where they talk about similar topics as yours. This will create more exposure for them and get their followers interested too!
Preparing your website for the campaign
Before you begin your social media influencer marketing campaign, it’s a good idea to make sure that your website is prepared for the influx of traffic. There are a few key things that you can do to make sure that your site will be ready for the traffic it will receive.
First, ensure that your website has high-quality content on it. It should also be optimized for mobile users and be responsive so that people can view it without any problems. Second, ensure that your website is easy to navigate. From an SEO standpoint, this means making sure pages load quickly as well as having clear call-to-actions and relevant descriptions on each page. Third, make sure your website has conversion pages with specific calls-to-action in place. That way, users who come from social media will have a clear path to follow if they want to become customers or leads for you.
Planning the logistics behind the campaign
First and foremost, one of the best ways to get high quality website traffic is to plan your campaign ahead of time. It’s important that you lay out a strategy and give yourself enough time to execute it. This can be done by creating a timeline for the duration of the campaign as well as laying out your budget. Once you have a timeline in place, it will be easier for you to know what steps need to be taken at which point in the campaign. The next step would be identifying the influencers you want to target.
Next, identify which social media platforms you are going to use in order to find these influencers. We recommend choosing between Instagram, LinkedIn, and Facebook. After deciding on which social media platform will work best for your campaign, select one or two influencers from each platform that are relevant for your product or service.
- If you were looking for an influencer who has 2 million followers on Instagram, we recommend selecting someone who has 1 million followers on Instagram with their content related exclusively towards fitness, health and beauty topics like bodybuilding supplements or dietary supplements.
- If you were looking for an influencer with 200k followers on Instagram who primarily posts about fashion and lifestyle related content like lifestyle planning and travel then we recommend selecting someone with 20k followers on Instagram who posted content related only towards fashion and lifestyle topics.
Getting ready to promote and sharing your message
While planning your campaign, you will have to decide what your budget is and how much traffic you need. Once you have a plan in place, it’s time to share your message with the right people. When sharing your message on social media platforms, make sure that you are authentic in your efforts. People will be much more likely to trust what you say if they feel like they know who it comes from.
You can buy high quality social traffic with social media influencer marketing by finding the right influencers for your campaign. One of the best ways to find them is through an influencer marketing network like SharpSpring. SharpSpring has a database of over 5 million highly engaged individuals connected with a wide array of channels, including Instagram, Twitter, Pinterest, YouTube and more. With this database of influencers at their disposal, brands can easily reach their target audience quickly and cost-effectively.
How does it work?
Influencer marketing is the key to successful website traffic. This is because influencers can reach a wide audience and effectively promote your product or service by telling their friends about it on social media. With influencers, you can purchase targeted visitor traffic with a high conversion rate, which means that people who visit your site after seeing an influencer's post are more likely to convert into purchasers.
With influencers, you also have the opportunity to change up your advertising strategy on a whim. For example, if one influencer is sharing something related to an event that takes place in a few weeks, you can promote this event and use their content as social proof for why others should attend too. This makes it easy to find ways to change your marketing strategy without having to scrap it entirely.
With targeted visitor traffic from influencers, you will be able to sell more products or services with less effort than other methods of website traffic buying.